Supported Formats:
Images:
Square: 1080 x 1080 pixels (aspect ratio 1:1)
Portrait: 1080 x 1350 pixels (aspect ratio 4:5)
Landscape: 1080 x 566 pixels (aspect ratio 1.91:1)
Videos:
Minimum resolution: 1080 x 1080 pixels
Maximum video length: Up to 60 minutes for selected accounts, otherwise up to 15 minutes.
Supported formats:
Images: 1080 x 1920 pixels (aspect ratio 9:16)
Videos: Up to 15 seconds per clip, recommended size: 1080 x 1920 pixels.
Special features: Content should leave the top and bottom edges free to prevent important information from being covered (e.g., by profile icons or buttons).
Length: Up to 90 seconds.
Recommended resolution: 1080 x 1920 pixels (aspect ratio 9:16).
Special features:
The bottom area (about 250 pixels) should remain free of text, as this is where the description text and buttons are displayed.
Instagram offers flexible formats that meet different size requirements. To ensure your content is displayed optimally, stick to the recommended pixel dimensions and aspect ratios. Try out different formats to find what works best!
